Signs of the Times: Essential Tips for Modern Visual Communication

The process behind creating signs has changed drastically over the years. Beyond the long-standing importance of elegant signage that catches passerby’s attention, the technology exists to digitally create sophisticated designs and print them onto various media to implement at your discretion. However, to make your digitally printed signs as impactful as possible, there are some tips and tricks you should keep in mind:

Keep It Simple

The key to effective signage revolves around the design of the sign. You may feel the need to bolster your signage with lots of graphics or images. However, by overcrowding a sign, you make it more difficult for people to glean the necessary information at a glance. The longer people have to look for crucial details, the more likely they are to walk away dissatisfied, and perhaps more importantly, uninformed. This leads us to our next point:

Make It Legible 

One critical aspect that goes into effective signage is the font choice. You want your sign to be legible and easy to read for the passerby, and decisions about the font play a direct role in how effective that conversation becomes. An overly-flowery font paired with color clashing against the background can lead to missed opportunities and individuals dismissing your signage.

The Right Colors Go a Long Way

With any sign, the colors you choose directly impact how people perceive the sign itself and the information you want a passerby to retain. You want to select colors that work seamlessly together, not compete with each other for visual dominance. Complementary colors allow you to create a unique design that people notice during their day-to-day activities. 

Consistency Is Key

All pieces of signage that represent your business require a level of consistency across all channels. Maintaining the same font choice, color scheme, logos, and other branded materials across your organization is vital for showcasing a uniform entity to your existing and potential customers. Inconsistent branding can lead to confusion and people thinking that your company does not pay attention to the little details.

Are you in the market for updated, digitally printed signage for your business? If so, contact the team at Denron Sign Company to learn more about how we can help you design and produce the signs your business deserves!